EPISODE 024 // 40:13 MIN

Boost Confidence & Achieve Dreams Through Your Brand Identity

In This Episode…

Today our guest is Laney Silverman, CCO and Founder of The Design Boutique, who specializes in brand identity and graphic design.

In this episode, we cover:

  • Where to begin with branding.
  • How having no brand can be your brand.
  • Why branding is so important.
  • What the process looks like.
  • How to build a brand from nothing.

Download the notes to grab the brand identity questionnaire and more. Answering these questions will guide you in crafting (or at least begin thinking about) your brand identity. This can help you better understand your business, your customers, and your story.

Having this information at your fingertips is also really nice to have if you’re ready to take the next step and invest in your business by sitting down with a brand identity extraordinaire like Laney, or custom website solution gurus like us.


Laney M. Silverman, CCO, and Founder of The Design Boutique specializes in brand identity and graphic design. She takes pride in being involved in every step of each project, from sketching to production. The company helps clients grow through thoughtful storytelling, branding with meaning, and user experiences that have an emotional and financial impact.

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