Spotting A Sh*tty Storyteller, From Danielle Iera


History says that the art of storytelling is binding, defining, relays important messaging, and invokes positive interactions and experiences among us humans. First an ancient practice, and now utilized as a marketing technique—storytelling has become a very buzzy, popular part of many marketing strategies. Creating a memorable experience with a customer, for example, can be greatly powerful by creating that lasting impression.

With that said, could a storyteller’s story be ineffective? The answer is most definitely, “yes”. While there are a great many benefits, there’s a different side to this that isn’t as green if the person telling the story doesn’t have a clue what they’re doing. To dive in a bit deeper, have a laugh with us as we take a look at a few satirical personas of said shitty storytellers.

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