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The Digital Irish Exit: Why a 30-Day Notice Still Matters

When you skip the courtesy of leaving notice, there’s a trail of loose ends that someone has to clean up.

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automation pitfalls in website maintenance

Automation Pitfalls in Website Maintenance

After our recent episode of Let’s Not Optimize This: Button Pushers Anonymous, we were reminded how automation can truly be a double-edged sword.

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this is the final destination of your website

Final Destination: Website Edition

You know that scene in Final Destination 2 with the logging truck? That’s exactly how it feels watching someone click “enable auto updates” on a WordPress site with no backup, no plan, and no dev on deck.

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seo foundation

Your SEO Foundation: 5 (Plus 3) Fixes We Shared on LinkedIn Live

Nicole Hanusek, CEO & Founder of Smack Happy Design, and web-designer-turned-WordPress-wizard Heather Bauer sat down for a behind-the-scenes look at…

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When Marketing Works - The Ripple Effect in a Changing Digital World

When Marketing Works: The Ripple Effect in a Changing World

Adaptive marketing works. Make ripples! Embrace innovation, adapt to changes, and spark real impact. Are you keeping up?

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venn diagram showing the convergence of CRO - SXO - organic growth - search experience optimization

Organic Growth Isn’t Just SEO: 3 Unexpected Ways to Slay the Game

Believing organic growth is all about “SEO” is like expecting a single spice to make your entire meal. Yes, it’s important—but it’s only one part of the flavor profile.

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we knew jeff was here cause of lead tracker

Where Do Leads Come From? Try this Foolproof Lead Tracker!

If you’re looking to level up your lead tracking, grab our Lead Tracking Template here and get started today.

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Strategic Growth is a Spectrum: Scaling Your Business

Scaling Your Business? Avoid These 10 Costly Pitfalls

Scaling your business isn’t about recklessly flooring the accelerator—it’s about navigating strategically, keeping safety (and innovation) front and center. By refining operations, fostering alignment, and embracing adaptive thinking, you’ll sidestep these common pitfalls and pave the way for sustainable growth.

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growth marketing strategy rainbow balloons representing the D.R.E.A.M.E.R. Framework

The Art and Science of Crafting a Data-Driven Growth Marketing Strategy

In today’s fast-paced market, it’s not enough to rely on intuition or guesswork. That’s why we spent years perfecting the D.R.E.A.M.E.R. Framework—a powerful fusion of creative thinking and analytical rigor that fuels real, scalable growth.

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