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Everydai Babies Boutique

RaeAndra Fields, an entrepreneur, Mommy of 2, Cloth Diaper Boss, and owner of Everydai Babies, reached out to us to create a logo that truly represented the story behind the brand.

Project Summary

Brief

Everydai Babies is a Black woman-owned cloth diaper WAHM company. They specialize in handmade designer stretchy flats, cloth wipes, unpaper towels, and other cloth diapering related products.

RaeAndra Fields, an entrepreneur, Mommy of 2, Cloth Diaper Boss, and owner of Everydai Babies, reached out to us to create a logo that truly represented the story behind the brand.

Method

First, we met with Rae to find out more about her and her business.

We learned that she started Everydai Babies not only because of her love for cloth diapers but also because she couldn’t find any cloth diaper products that really spoke to her or represented her children.

After talking about colors, fonts, as well as style likes and dislikes — we landed on a gender-neutral palette, a playful font, and a sweet little elephant that sleeps in a peaceful slumber over the moon. (We bet it’s because that cloth diaper is so comfy!)

Result

In addition to the logo, we also prepared some tips and guidance to roll out the upcoming product launch. Rae recently added the new logo across each of the brand’s social media accounts and website.

Honestly, it’s too cute and we can’t stop looking at it.