Think Connected

The Brief

Think Connected provides top-notch IT services to small businesses in the Bay Area. Armed with a passion for technology implementation, continuous improvement, and impeccable service, the company has grown to serve a number of notable satisfied customers. With advancing technology, shifts in services, and the desire to grow, Think Connected needed to redesign their website to align with their business goals and the target audience.

Think Connected was looking for a brand refresh that embodied an overall ‘contemporary look and feel’, marketing collateral, and a new website. The website needed to function as a powerful marketing piece as a communications tool to tell their story, attract new clients, position itself as a thought leader in the industry, and provide credibility to potential joint venture partners.

We worked with Think Connected on a full website refresh with a custom-developed WordPress website that included custom animations and infographics. Their logo also got a refresh, which we applied to the collateral developed for their marketing strategy.

Our Approach

We started by giving the logo a refresh, giving it a modern touch, and proceeded to define a new set of brand colors, fonts, and styles to use in all our designs. Take a peek at the style guide.

Once the final logo was chosen and the brand style guide approved, we worked on new marketing collateral: business cards, letterhead, envelopes, a new one-pager and presentation slides.

Next, we worked on the new sitemap to ensure all visitors find what they were looking for in an easy-to-navigate fashion. Finally, we then moved forward with a prototype and planned content. After some discussion and a few revisions to the prototype—we began designing and developing.

Our amazing team also fully designed and developed a custom animated infographic to be used as part of their content, which truly makes their site stand out.

The Result

The result is a full marketing site encompassing modern and bold branding, professionally designed collateral, and an overall eye-catching website that matches the impeccable IT services Think Connected offers its clients. We may be biased, but we think it’s pretty kick-ass!

On the website, visitors are greeted by a uniquely designed custom animated infographic that clearly depicts the company’s offerings in an interactive way. People who visit the site will grasp the story behind Think Connected, easily find in-depth information about their services and ultimately, easily contact them for all of their IT needs in the Bay Area!