Technical SEO

We're really freaking good at designing and developing websites (toot toot) and a foundational element of our web design process is understanding how to create a website that is technically sound. Because of that, our specialty is technical SEO. We can also help build momentum by creating content that extends that foundation into growth.

As a part of our Care Plans, we offer a monthly Writing & SEO package to get you set up properly across the board and headed in the right direction long-term.

The rules are constantly changing in order to serve the most relevant results, catered specifically to the user. This is how we know it is so important that your content needs to be something your audience will actually value. Good content encourages backlinking, validates your credibility, boosts rankings, and gives the people you want to talk to a reason to want to talk to you.

You’re hiring professional and pleasant people, with whom others simply love to work. You’re getting a business partner, one who truly cares about you and your customers.

We will lay the process out in front of you clearly. We’ll move along at your pace.

In addition to the above, you’ll get clear communication… and you’ll likely witness a quirky sense of humor in all of its cheesy glory.

And here are your Client Bill of Rights.

Common causes of a slow website are unoptimized images and external embedded media and ads.

Full-sized images can consume a lot of bandwidth while loading. So, take the time to resize your images. Take a look at the image tag – it allows you to set the height and width. Be sure to scale the photos proportionally so that they don’t get stretched or skewed. Then, consider changing image format, which can significantly reduce the file size. Finally, reduce image quality. No, that doesn’t mean making your photos look bad. It just means tweaking some simple settings. For JPG images, this is done by directly reducing the quality. In most cases, a quality setting of 80 to 90 percent will show no significant changes from the original version. And you can go even lower depending on the type of image, the detail, and the colors. For other image formats such as GIF and PNG, you can reduce quality by opting for a smaller color palette.

For external embedded media, think twice before embedding someone else’s media into your site. Once you embed external material into your site, your pages will only run as fast as the host site. In other words, if that external site is having a particularly slow day, your site may run slowly too. Don’t let another site drag yours down! Whenever possible, it’s smart to host all content on your own server.

Plugins may also be causing issues, as just like external embedded media, plugins can bring in resources from other websites. We can perform some investigative work to see what plugins could be causing this outside of the typical monthly website care. Reach out for a quote for evaluation and plugin cleanup.

Mythbusting: Why doing it yourself sucks and having us do this is better.

While thousands of SEO listicles out there make it seem like this can be done in a few steps, it's simply not that easy. Hooking it all up and really understanding what updates are necessary and how to configure those updates on your website to run seamlessly can be a pain. 

Peep Laja, founder of conversionxl.com, a renowned conversion optimization champion nominated as the most influential CRO expert in the world, says, “If you designed your website yourself and you’re not a designer, it sucks”. It takes years of experience to perfect what we do. It’s impossible to learn this trade in a few hours. It would be similar to a web designer attempting to build a racing engine (with no prior experience).

What if instead, you had a website partner that set everything up for you, tailored it to your specific needs, and you were shown exactly how to manage it all moving forward? This saves you hours and hours of time up-front and in the long run, by being guided through it all. Now, the time you would have spent on researching instructions and trying to understand what those instructions mean can be reinvested into other parts of your business where you’re needed the most.

Whether you decide to move forward with technical SEO improvements or not, you should always keep a keen eye on the performance of your website. Google offers a variety of tools to analyze and collect the data you need to run a successful website including Google Analytics and Google Search Console. When you hire us for any technical SEO work we will make sure you have the best setup including the aforementioned tools and show you the basics of how to use them.