Social Media Strategy
We worked with the Tango Networks team to post blogs, press, and service offerings on a regular basis, all accompanied by imagery also that is in line with their brand. We focused mainly on LinkedIn, Facebook, Twitter, and Instagram composing the content, creating imagery, and scheduling the posts based on engagement metrics.
Trade Show Marketing
Our designers created new custom tabletop signs, postcards, a roll-up banner, and a t-shirt design. We’ll continue similar marketing and design for additional campaigns to serve as Tango Networks’ U.S. marketing team for them and their channel partners.
Mobile-X Extend Logo Update
When we began the designs for the latest trade show – we decided to edit the logo to use the same treatment on both “X” letters. We didn’t realize how well this had fared with the team until we found out that they’re making this their new official logo for the Mobile-X Extend brand. Exciting!
The social media efforts resulted in great improvements overall:
- 10% engagement rate on Facebook in 2021, up 150% from 3.74%
- 8% engagement rate on LinkedIn in 2021, up 237% from 2.18%
- 677 post clicks on LinkedIn in 2021, up 68K% from 1
It’s been great working with the team at Tango Networks on the various campaigns so far. We’re excited to continue on what’s next!
B2B, Marketing & Communications, SAAS, Technology, IT, Start-ups
Copywriting, Graphic Design, Illustration, Social Media Management
April 20, 2022
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