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5 Common Myths About Accessibility Overlays

By Danielle Iera / March 27, 2022

Myth: Adding an accessibility overlay to my website will help prevent my business from litigation. Based on our recently discovered learnings at the Accessibility Plus…

Core Web Vitals: A Simplified Approach to Improve 3 Scores

By Danielle Iera / July 30, 2021

Algorithm updates have 1 purpose: to help a person find exactly what they seek. Web Vitals are really no different. Here’s our approach…

How to Use Content Marketing to Connect with Your Audience

By Diane Pauley / April 18, 2021

People love to consume content. And it’s everywhere these days. Most of us are glued to screens from the time we wake up until we…

Optimize Your Website Like a UX Pro: A Step-by-Step Guide

By Danielle Iera / April 8, 2021

Mastering Search Engine Optimization (SEO) will help you generate more targeted traffic. But, it’s not enough to just optimize for search engines alone. Thousands of people could flock to your website, but do they stay? And if they remain, are they having a good time?

2 Surefire Ways to Reach Your Target Audience Online

By Diane Pauley / April 4, 2021

Knowing your target audience is one thing. Knowing how to reach them online is another. If you want to reach your target audience online, you…

Three Ways to Identify Your Target Audience

By Diane Pauley / February 24, 2021

In 2021, people crave authenticity more than anything else. They want to know what brands stand for and if they can align with those brand…

Branding Your Business: Make an Impression that Lasts

By Diane Pauley / January 24, 2021

Branding isn’t one size fits all. Every business has a specific voice, tone, and style that should be represented in its branding. With the right…

How to Keep Clients Smack Happy

By Diane Pauley / October 27, 2020

Ah, relationships. We can’t live without them, and we certainly can’t live without them in business. Relationships are the cornerstone of any good business.  And…

4 Reasons to Say “No” in Business

By Diane Pauley / September 27, 2020

Contrary to popular belief, saying “yes” to every client doesn’t always help your business.  At Smack Happy Design, we know that we love to work…

3 Tips for Doing Business Digitally in Disruptive Times

By Diane Pauley / September 23, 2020

Learn how the Smack Happy team is doing business digitally and navigating the new realities of the remote world. Watch the interview here. What should…

The Story Behind the Name: Smack Happy Lessons in Leadership

By Nicole Hanusek / September 13, 2020

Learn how Nicole, owner of Smack Happy Design, got started and why she loves her work, her team, and making her clients happy.   When…

3 Ways to Build Trust with Your Remote Team

By Nicole Hanusek / August 5, 2019

Build trust with your remote team and show them how to trust you, too. 1. Take a leap of faith. Dive in! Build trust with…