USE CASE
The Consulting Firm That Started Getting Things Done
A consulting firm needed more than a one-time website build. They needed a partner who could keep up with their ideas and make them real.
The Setup
IntelliVen helps organizations between $5M and $500M get clear, aligned, and performing at their potential. After Smack Happy completed their website redesign, the relationship didn’t end. It kept going, because the needs kept coming. Peter DiGiammarino, CEO of IntelliVen, had a steady stream of ideas for the site but no internal team to execute them and no time to manage freelancers. He was reaching out regularly, asking us to squeeze in a project here and there. The work was getting done, but the process wasn’t sustainable for either side.
The Problem
IntelliVen didn’t have a technical gap. They had a capacity gap. Peter knew what he wanted, but turning ideas into action meant coordinating across multiple service providers, managing timelines, and repeating context every time. The website itself was in good shape, but without ongoing maintenance, performance optimization, and someone who understood the business well enough to move quickly, every new idea carried friction. Small requests took too long. Bigger ones stalled. The site was healthy, but it wasn’t keeping pace with the business behind it.
Our Approach
Peter moved to a Smack Happy WordPress Care Plan, which gave him preventative updates, uptime monitoring, regular performance optimization, and the piece that made everything click: custom updates. When Peter has an idea, he sends it to a dedicated Smack Happy email we set up for him, and a core team who already understands his business picks it up and runs with it. One of the bigger wins was an automated system for creating and scheduling IntelliVen’s events. The team had been managing those manually, spending hours on tedious, repetitive work. We didn’t want to make the process slightly less annoying. We wanted to eliminate it. So we built an automated solution that handled the busywork entirely. Behind the scenes, we also migrated IntelliVen to a new host for better performance and security, created SEO content tailored to their audience, and handled ongoing updates to videos, email systems, and LinkedIn group integrations.
The Outcome
IntelliVen stopped going to multiple providers to get things done. Strategy, content, technical maintenance, and new ideas all run through one team that already knows the business. Peter’s ideas get implemented quickly, with context he doesn’t have to re-explain. The care plan didn’t just stabilize the website. It became the operating layer between what Peter envisions and what actually ships. IntelliVen has been a Smack Happy client since 2018, and the relationship keeps compounding because the value does too.