I started my digital life in 2007, writing and managing content for lifestyle publications covering motorcycles, golf, and winter sports. The team I worked alongside went on to become executive producers, podcasters, cinematographers, and senior designers. That environment taught me to move fast, stay curious, and figure things out as I go. It's where I discovered that digital publishing, marketing, and web design are all parts of the same puzzle, and I've been rearranging the pieces ever since.
For over fifteen years, I've worked as an extension of my clients' marketing teams across industries ranging from executive recruitment and telecom to healthcare, legal services, and nonprofits. The specific sector changes; the job doesn't. Say what you mean, make it easy to find, and build something that actually works for the people using it.
I'm a refined yinzer, a proud RMU alumna (Go Colonials), and my son's biggest fan. I think in systems, celebrate neurodivergent thinking, and practice festina lente, which is a fancy way of saying I believe in doing things right instead of doing them fast. I'm also the person most likely to disappear into a Sleep Token rabbit hole when I should be doing something else.
Everything I know about doing good work comes down to one Pittsburgh proverb: don't be a jagoff.
