Google Still Writes the Rules for AI Search. Here’s the Checklist.

By Dani Iera | September 28, 2026

Google still writes the rules for AI Search. A practical checklist on what its documentation says works, and what agencies get wrong.

Don’t Bet Your Website on the Easy Button

By Dani Iera | September 8, 2026

There’s a novelty item that’s been sitting on office supply store shelves for years, a big red button labeled “EASY.” Press it, and it chirps back, “That was easy.” It’s a joke.

A Redesign Won’t Get You More Leads by Itself

By Dani Iera | September 1, 2026

If someone hands you a stat about how much more traffic “AI visibility” will bring before they’ve looked at your actual site, that’s hype, not an operational plan.