These valuable insights give you the power to take your website to the next level. Keeping your website in its best shape is a great way to have an edge over your competitors and stay ahead in rankings. Even better, the testing that is done to provide you with in-depth suggestions is all performed by real experts, not bots. Pair our suggestions with your marketing strategy, and you’ll be unstoppable.
Page speed is now a direct ranking factor for search engines. With mobile and voice search on the rise, your site needs to load at least 20% more than your biggest competitor. What you may not realize is that while it may seem that your site is loading in a few seconds, there are a lot of background items that may continue to load. Total load time is also considered heavily by search engines. Understanding how your website loads, and how fast it takes to load completely, gives you the ammo to make those technical updates and stay on top of page speed.
Perhaps leads have been coming in less and less or maybe you’ve seen a drop in your search rankings. Your call-to-action may be malfunctioning, in the wrong place, or not collecting data. With current algorithm changes, you may even be penalized if there is an improper use of pop-up forms on your site. Your call-to-action testing results will provide you with the peace of mind that your audience is able to successfully contact you when they need to.
Having a mobile-friendly, responsive site is now required to have by search engines. If you do not have a mobile-friendly site, it is a strong possibility that your site will loose traction in search—and fast. Additionally, if you do have a mobile site there are factors to consider from the usability and size of your menu or buttons to whether you’d benefit from having an Accelerated Mobile Page. This part of the checkup evaluates your website responsiveness and more, all while keeping your audience’s experience in mind.
Developing content and search engine optimization (SEO) techniques go hand in hand. While there are hundreds of thousands of resources out there for SEO, it can be a bit overwhelming understanding what content to develop how to implement it into your overall website marketing strategy. This content and SEO review can provide you with a list of technical updates and some light optimized copy with natural language-driven suggestions to keep your rankings steady, strong, and on the rise.
The usability and reputation inspection ensures that your site is technically set up for proper user experience, is able to be browsed safely, and will tell you how many sites are linking to yours. A combination of this information is useful for technical setup and even for building upon any linking strategies.
In this testimonial from Lisa McNelly, she explains how Smack Happy isn’t just about pushing solutions but is really good at understanding the project and helping the clients.Lisa McNelly