Is your website producing the results you’d expected? Many of our clients answered this question with, “I don’t know”. A website checkup is a great place to begin giving your website the attention it deserves. With this checkup, you’ll know how it’s working now, what kind of love it needs, and the next steps to take to help it thrive.
Page speed is now a direct ranking factor for search engines. With mobile and voice search on the rise, your site needs to load at least 20% more than your biggest competitor. What you may not realize is that while it may seem that your site is loading in a few seconds, there are a lot of background items that may continue to load. Total load time is also considered heavily by search engines. Understanding how your website loads, and how fast it takes to load completely, gives you the ammo to make those technical updates and stay on top of page speed.
Perhaps leads have been coming in less and less or maybe you’ve seen a drop in your search rankings. Your call-to-action may be malfunctioning, in the wrong place, or not collecting data. With current algorithm changes, you may even be penalized if there is an improper use of pop-up forms on your site. Your call-to-action testing results will provide you with the peace of mind that your audience is able to successfully contact you when they need to.
Having a mobile-friendly, responsive site is now required to have by search engines. If you do not have a mobile-friendly site, it is a strong possibility that your site will lose traction in search—and fast. Additionally, if you do have a mobile site there are factors to consider from the usability and size of your menu or buttons to whether you’d benefit from having an Accelerated Mobile Page. This part of the checkup evaluates your website responsiveness and more, all while keeping your audience’s experience in mind.
Developing content and search engine optimization (SEO) techniques go hand in hand. While there are hundreds of thousands of resources out there for SEO, it can be a bit overwhelming understanding what content to develop how to implement it into your overall website marketing strategy. This content and SEO review can provide you with a list of technical updates and some light optimized copy with natural language-driven suggestions to keep your rankings steady, strong, and on the rise.
The usability and reputation inspection ensures that your site is technically set up for proper user experience, is able to be browsed safely, and will tell you how many sites are linking to yours. A combination of this information is useful for technical setup and even for building upon any linking strategies.
Nicole was a pleasure to work with as she designed our social networking website. She took the time to fully understand our idea and perfectly made it a reality. Also, she gave multiple preliminary designs and allowed us to pick what buttons, backgrounds, etc. that we liked best. She is always quick to respond to our requests and is super flexible about changing things. She is also extremely diligent and hits every deadline, which can often be a problem when hiring web designers. I highly recommend using her; you won't be disappointed.
I LOVE my website that Nicole created for me! She has been very open to hearing my needs and ideas for what I was looking for. Nicole is creative and has many things to offer. Nicole is respectful and answered all my questions and concerns. She brought a whole new page to my site for testimonials that was her suggestion. She took extra steps to help me move into word press to clear my old site and bring me up to date. My website is so beautiful and creative. She has been a joy to work with and I recommend Nicole Hanusek for anyone wanting a professional and warm person to create your word press site with!
Shekhina von Recklinghausen
Healer in Light
It's totally cliché, but if I could give this team six stars, I absolutely would! Nicole and Danielle were so kind, attentive to our needs, level-headed, and above all really, REALLY good at their jobs. They were very easy to communicate with and always available for any questions or to provide clarification. I was a one-woman team in assembling the content for our new website, and every time we encountered a delay the Smack Happy team was patient and helpful and provided resources for me to help push the project forward. Seriously cannot recommend this team enough!! (Not to mention it's even better supporting a local women-owned business!!)
SF Chamber of Commerce