Is your website producing the results you’d expected? Many of our clients answered this question with, “I don’t know”. A website checkup is a great place to begin giving your website the attention it deserves. With this checkup, you’ll know how it’s working now, what kind of love it needs, and the next steps to take to help it thrive.
Page speed is now a direct ranking factor for search engines. With mobile and voice search on the rise, your site needs to load at least 20% more than your biggest competitor. What you may not realize is that while it may seem that your site is loading in a few seconds, there are a lot of background items that may continue to load. Total load time is also considered heavily by search engines. Understanding how your website loads, and how fast it takes to load completely, gives you the ammo to make those technical updates and stay on top of page speed.
Perhaps leads have been coming in less and less or maybe you’ve seen a drop in your search rankings. Your call-to-action may be malfunctioning, in the wrong place, or not collecting data. With current algorithm changes, you may even be penalized if there is an improper use of pop-up forms on your site. Your call-to-action testing results will provide you with the peace of mind that your audience is able to successfully contact you when they need to.
Having a mobile-friendly, responsive site is now required to have by search engines. If you do not have a mobile-friendly site, it is a strong possibility that your site will lose traction in search—and fast. Additionally, if you do have a mobile site there are factors to consider from the usability and size of your menu or buttons to whether you’d benefit from having an Accelerated Mobile Page. This part of the checkup evaluates your website responsiveness and more, all while keeping your audience’s experience in mind.
Developing content and search engine optimization (SEO) techniques go hand in hand. While there are hundreds of thousands of resources out there for SEO, it can be a bit overwhelming understanding what content to develop how to implement it into your overall website marketing strategy. This content and SEO review can provide you with a list of technical updates and some light optimized copy with natural language-driven suggestions to keep your rankings steady, strong, and on the rise.
The usability and reputation inspection ensures that your site is technically set up for proper user experience, is able to be browsed safely, and will tell you how many sites are linking to yours. A combination of this information is useful for technical setup and even for building upon any linking strategies.
I have a small business in San Francisco and an even smaller budget for social media and website help. I have been working with Danielle at SmackHappy for a few months - what a great experience! She is responsive, has great ideas, initiates smart updates to my social media accounts and is fun to speak with! Thanks Danielle! I highly recommend working with SmackHappy!
Pick it Up SF
Over the past year and a half, I have had the pleasure of working closely with Nicole as she created our conference website and marketing material. Nicole is amazing and super talented with what she does. She is very responsive to the needs of her clients and is very helpful and easy to work with. I love her design perspective and work product. She delivers consistently with her commitments and is a wonderful person to work with. I could not recommend her business more highly.
Brady, Owner of BH Tech Connection explains how Smack Happy updated his website to the "modern-day version of what his website was" and how the company brings a unique artistry into creating websites.
BH Tech Connection