Is your website producing the results you’d expected? Many of our clients answered this question with, “I don’t know”. A website checkup is a great place to begin giving your website the attention it deserves. With this checkup, you’ll know how it’s working now, what kind of love it needs, and the next steps to take to help it thrive.
Page speed is now a direct ranking factor for search engines. With mobile and voice search on the rise, your site needs to load at least 20% more than your biggest competitor. What you may not realize is that while it may seem that your site is loading in a few seconds, there are a lot of background items that may continue to load. Total load time is also considered heavily by search engines. Understanding how your website loads, and how fast it takes to load completely, gives you the ammo to make those technical updates and stay on top of page speed.
Perhaps leads have been coming in less and less or maybe you’ve seen a drop in your search rankings. Your call-to-action may be malfunctioning, in the wrong place, or not collecting data. With current algorithm changes, you may even be penalized if there is an improper use of pop-up forms on your site. Your call-to-action testing results will provide you with the peace of mind that your audience is able to successfully contact you when they need to.
Having a mobile-friendly, responsive site is now required to have by search engines. If you do not have a mobile-friendly site, it is a strong possibility that your site will lose traction in search—and fast. Additionally, if you do have a mobile site there are factors to consider from the usability and size of your menu or buttons to whether you’d benefit from having an Accelerated Mobile Page. This part of the checkup evaluates your website responsiveness and more, all while keeping your audience’s experience in mind.
Developing content and search engine optimization (SEO) techniques go hand in hand. While there are hundreds of thousands of resources out there for SEO, it can be a bit overwhelming understanding what content to develop how to implement it into your overall website marketing strategy. This content and SEO review can provide you with a list of technical updates and some light optimized copy with natural language-driven suggestions to keep your rankings steady, strong, and on the rise.
The usability and reputation inspection ensures that your site is technically set up for proper user experience, is able to be browsed safely, and will tell you how many sites are linking to yours. A combination of this information is useful for technical setup and even for building upon any linking strategies.
I’m self-employed and had been wanting assistance with my website maintenance and marketing needs. Then I heard about Smack Happy Design from a trusted colleague. I saw what they did for her and was impressed. So I decided to work with them and I am oh so happy I did!
I think the big selling point was the option to have them on retainer. That felt very good and easy for me. Especially since I was able to choose between 3 levels of service that would work the best for my business and financial needs. This area of my business is definitely not my forte. I love that these trusted experts are always on top of my website and are quick with creative marketing. I feel as if they always have my back. And I feel as I’m just as important as all their other clients. Let me tell you that can mean the world for someone with a small business. Smack Happy Design is very professional, super efficient and quite talented! What more could a solo – entrepreneur ask for?
Do yourself a favor and hire them. I wish I had done it sooner.
I love working with Danielle. She handles my account at Smack Happy.
As a solo-entrepreneur, I have many demands for running my business. Although I like marketing, it definitely is not my specialty and I feel so much relief giving that portion of my work to Smack Happy. In fact, it really does feel like a gift having Danielle spruce up my content and come up with other brilliant ideas that highlight my expertise on my website. Danielle always has my back. She never leaves me hanging with a project or with communication.
As her client, I always feel like I’m a top priority with her workflow. Every task she has completed has come to me in an expected and timely fashion. This speaks volumes for a small business owner. I have hired other web designers and web builders in the past and that definitely was not the case. Danielle is professional, innovative, efficient and a problem solver. I can not recommend her highly enough. Thanks for all you do Danielle!— Denise DeShetler