Damesly is a woman-owned travel company that offers unique, adventures, workshops, and self-discovery trips for women. Kelly Lewis (CEO) wanted to update her website to better suit the needs of her audience.
Overview of Needs
After a series of deep-dives into each aspect of the website updates— we agreed on a path to move forward with on the destinations page first as this was the most technical and pressing update. We went through a few rounds of mockups, where we integrated upgraded features in WooCommerce paired with a beautiful design.
Since Kelly subscribes to one of our WordPress Support packages – we were able to tackle the remaining items overtime. Next, we began work on the homepage. For this piece, we added Beaver Builder to ensure that anyone could make seamless updates to the homepage if needed in the future. After 2 to 3 rounds of iteration, we launched the new homepage live. The homepage now matches the look and feel of the destinations page, and is presented in a more organized manner for potential customers.
After the homepage, the facelift to the about page went off without a hitch. Now that Beaver Builder is integrated with the website, it made this extremely easy to bring in the design elements from the homepage that pair well with the new overall design direction.
As we continue further updates, Kelly is really happy about the web design results so far. We are, too! Going through the list of goals, pain points, and desires for the website—we’re confident the results speak for themselves. Many other updates were made along the way, including template updates to the header and footer, website optimizations, an interactive map, the addition of trip type categories and more.
We’re always delighted to support women-owned businesses that support other women across the globe. If you are a badass lady traveler, make sure you check out the amazing trips and tours available for you!
After the latest updates to the about page, Kelly went on to say, “I love it so much. It is so beautiful.”