How to Create Your Core Values
Defining Your Core Values: A Soul-Searching Exercise What Are Core Values? Core values are the culmination of your vision, mission, and culture. If you…
Five Reasons Your Local SEO Strategy Isn’t Working
Local business SEO is increasingly becoming a commonplace term. Unfortunately, a lot of people think they have a good handle on what is needed for…
Saying No & Why You Shouldn’t Always Say Yes (to Customers)
We have all said yes, some too many times in many different aspects of our lives, but the one lesson we have learned is why…
Where Do You Start with Keywords?
Updated August 26, 2021 There are SO MANY RESOURCES out there to dig into when it comes to keywords and keyword research. At the very…
Rant #425 #701 — You Can(not) Manually Update Google Sitelinks!
How Do You Update Google Sitelinks? Well, short answer—you can and you can’t update Google sitelinks for your website. If you’re not sure what I mean,…
Building Online Trust: How Your Site Needs to Express YOU
Everyone is searching to make their website stand out from the rest, thinking that there’s a special formula that will make their website absolutely exceptional.…
Developer Tools for Your Creative Genius in 2019
It is almost 2019, and we know that your new year’s resolutions list is growing, right? Whether you have one, zero, or 125 resolutions in…
Why Consistency is Important for Your Marketing
Who is your voice? Your audience? Their goals? Your goals? The answers lie within the alignment of your marketing to a key piece of your…
Use Storytelling to Boost your Content Marketing Naturally
In a recent Smack Happy Videocast, we caught up with visual storytelling expert, Jennifer Baxter. Jen walked us through how storytelling is a really basic…
Your traffic drops A LOT—what’s next?
It can be really easy to totally freak out when you see a huge drop in traffic, leads, conversions—the lot. First know that when you…
4 Insights from WordCamp Boston 2018
WordCamp conferences are always wonderful learning hubs for all types of WordPress users. These conferences are held worldwide and are purely community-organized. Anyone from new…
Pyramid, Ponzi, and Multi-Level Marketing Schemes Debunked
Where do we begin? There are so many pyramid, Ponzi, and multi-level marketing schemes out there, and they all claim to be profitable opportunities. These…