Logo Design

Your logo is the one thing that goes on everything.

TL;DR

What We Design

Every logo project includes concepts, revisions, and a final package with the files you need for every use case: web, print, light backgrounds, dark backgrounds, full color, single color, and icon-only versions.

Your logo should look like it was made on purpose by someone who understood the assignment.

Where to Start?

We offer tiered packages depending on how many initial concepts you want to explore. More concepts means more creative directions to evaluate before narrowing down. We'll walk you through the options so you choose the right level for your needs.

Kickoff

We learn about your business, your audience, and your preferences. What you like, what you don't, and any existing brand elements the logo needs to work with.

Concepts

We design initial concepts based on the discovery. You review, give feedback, and we narrow it down.

Refinement

We refine the selected direction through revision rounds until it's right.

Delivery

You receive a complete logo package with all file formats and a usage guide.

FAQs

How many logo concepts do I get?

That depends on the package you choose. We offer tiered options with different numbers of initial concepts. More concepts means more creative directions to evaluate before narrowing down. We’ll help you pick the right tier.

How many revisions are included?

Each package includes revision rounds to refine the selected concept. We keep going until it’s right, within the scope of what was agreed on. We’ll be clear about what’s included before we start.

What files do I get?

A complete logo package with every format you’ll need: vector files for print, web-optimized versions, full color, single color, light backgrounds, dark backgrounds, and icon-only variations. You won’t have to come back to us for a file format later.

This You?

I'm Starting from Scratch

New business, no logo. You need something professional that sets the tone from day one, not something you'll replace in a year.

Rebrand

New direction, new positioning, new leadership. The old logo tells the wrong story now and you need one that matches where you're headed.

I Lost the Files...

Your logo only exists as a low-resolution JPEG someone emailed you in 2016. Nobody has the original. You need it rebuilt properly with files that work everywhere.

I Just Need a Refresh

The logo is solid but it needs cleaned-up lines, updated colors, or new file formats. Not a redesign, just a tune-up.

Start Your Project

Kind Words

Chris L.

Just an amazing experience from start to finish. Smack Happy built my company logo from scratch and I was so impressed with how attentive they were to every little detail in the process. They blend creative design with professional, prompt responsiveness. They met every deadline and created a beautiful logo without much direction from me – yet they were still able to understand my vision. Highly recommend that you work with them.

Chris L.

Acme Workwear

Alexis K.

Nicole is super responsive and willing to help. She truly does care about making your life easier and goes above and beyond to work with you. Nicole quickly helped to make my website mobile friendly and also designed an amazing logo for my business! She has a creative eye and I think she truly sees who you are and does her best to create a web presence for you that accurately represents your unique voice. I will always recommend Smack Happy Design for those in need of web design services!

Alexis K.

Alexis Keenan

Michael P.

These days, everyone thinks they can make a website, take a picture, or write a story. But, it takes a team like Smack Happy to bring unique creativity and a strong business sense to your website and, ideally, all of your marketing materials. Nicole understands the business value of design and functionality, and delivers an engaging product. And, Danielle as project manager was invaluable; without her we’d still be sitting around wishing we were done.

Michael P.

Let Blu